Copywriting Research Secrets: Part Three – Getting an Interview
How Does a Beginning Copywriter Land an Interview?
Beginning copywriters often share one guilty little secret: They’re too terrified to ask for interviews.
It’s true that, in online copywriting in particular, clients don’t seem to expect you to quote authority figures in your niche… However, you’ll increase your own authority status (and value) if you do include relevant quotes from industry experts.
Interview material is an important part of research. It can add depth and a truly original perspective to your written products. So don’t put it off any longer: Take a deep breath and remind yourself that even experts being interviewed are often a little nervous about the process too.
Over the next couple of posts, we’re going to tackle the subject of interviewing, starting with the tip of the iceberg: Engaging the expert you want to quote.
There’s only one way to get an interview with someone – and it’s the same whether they’re Joe Blow, the parking attendant, or the top star in your niche…
…Just ask.
So What’s the Worst that can Happen?
Your subject could:
- Ignore your request
- Say “no”
- Say “yes”
If he ignores your requests or turns you down, will your article or report still get written? Yep. Most likely.
Has the world ended? Nope.
Tomorrow, I’ll be back with 5 proven steps to help you consistently land interviews, so stay tuned. And, in the meantime, if you have any questions about landing interviews with experts…
…just ask!
Filed under: Sales Copywriting
Awesome advice, Marya! With good research, a sales page can practically write itself.
It can be intimidating to approach big names for an interview, but as you said, it pays to simply ask. In fact, “Just ask” could very well be my mantra. I practice it often… sometimes to get out of tight situations, LOL!
I can’t wait to read the rest of the posts in this series
Thanks, Lexi! “Just ask” and “Just do it” are two of my mantras, for sure!