Copywriting Research Secrets: Part Three – Getting an Interview
How Does a Beginning Copywriter Land an Interview?
It’s true that, in online copywriting in particular, clients don’t seem to expect you to quote authority figures in your niche… However, you’ll increase your own authority status (and value) if you do include relevant quotes from industry experts.
Interview material is an important part of research. It can add depth and a truly original perspective to your written products. So don’t put it off any longer: Take a deep breath and remind yourself that even experts being interviewed are often a little nervous about the process too.
Over the next couple of posts, we’re going to tackle the subject of interviewing, starting with the tip of the iceberg: Engaging the expert you want to quote.
There’s only one way to get an interview with someone – and it’s the same whether they’re Joe Blow, the parking attendant, or the top star in your niche…
So What’s the Worst that can Happen?
Your subject could:
- Ignore your request
- Say “no”
- Say “yes”
If he ignores your requests or turns you down, will your article or report still get written? Yep. Most likely.
Has the world ended? Nope.
Tomorrow, I’ll be back with 5 proven steps to help you consistently land interviews, so stay tuned. And, in the meantime, if you have any questions about landing interviews with experts…
Filed under: Sales Copywriting