This morning I sat in on one of Kelly McCausey’s “Monday Morning Breakthrough” live chats at Mom Masterminds – a weekly event she offers for moms working from home who are part of the MomMasterminds forum. ( “MM”, as it’s affectionately known, has been running like clockwork since 2004.)
Why did I put aside that precious hour, when I’m so run-off-my-feet busy that I’m turning down clients?
Well, on September 8, Kelly McCausey held her first (we-hope-annual) “Totally Free Tuesday” – a live online event packed from morning to night with top, high-powered and highly successful work-at-home-mom speakers. The purpose of the event was to welcome new work at home moms (and dads) into the community – and help them start off on the right foot. (“Starting off on the right foot” means saving them the usual year of getting ripped off by deals which Aren’t, then wasting time trying to make these spurious and often incomplete products work).
Usually when you hear of an event like this, any internet marketer expects the inevitable product or membership to buy at the end of it – but not if you know Kelly McCausey. She’s tough, she’s blunt, but she’s also 100% through-and-through, a pillar of business and personal integrity. Helping work at home moms is her passion.
From morning to night, her participants in Totally Free Tuesday got nothing but high value, all the way – with nothing to buy.
My Own Personal Monday Morning Breakthrough
I booked the afternoon and evening “off” to attend – and it was phenomenal, way exceeding my expectations. In fact, it was one of my greatest days in Internet Marketing and even though I’m not exactly new, I too came away with real nuggets of priceless information I’m putting into practice every day.
When I found out Kelly regularly does a mini version of this event, with one guest, it was only natural to book an hour off my writing time to join in the weekly “Monday Morning Breakthrough”, since I’m a member of the “Mom Masterminds” forum myself.
One of the subjects Kelly touched upon was the thorny question of publicity and promotion. Since I work behind the scenes 95% of the time, it’s never been something I’ve thought about all that much, though I admit I have felt real pressure from other IM experts to “maximize my exposure”. I’m constantly being told I should create dozens of personal information products, guest-blog here and there, hold teleseminars, make videos, run teleseminars, host a membership site and send out a slew of regular press releases (not to mention putting my grinning face on every social networking platform I can sign aboard).
When Publicity And Promotion Do More Harm Than Good
Don’t get me wrong – publicity is good – when it’s natural and organic. And that was Kelly’s point.
She spoke about thousands of moms working nearly full time, offering time, service and products for free on “giveaways”. And – what’s worse – actually paying significant sums of money simply to create connections and popularity. Naïve little behind-the-scenes workhorse that I am, I was surprised to hear her say fiercely that they should have been getting paid for promoting products, spending their valuable time on other peoples’ businesses. She talked specifically about deals like the Dyson vacuum cleaner, where mothers were given a Dyson for 2 weeks to use, just so they could write a favorable review. At the end of the 2 weeks, they had to personally pack up the machine and send it back.
I always say “no” to PR “opportunities” because I’m way too busy writing. That’s what I am – a writer. That’s what I do. I turn down work regularly, thanks, and don’t need publicity for publicity’s sake. But thanks to Monday Morning Breakthrough, I learned the 2 most important questions I should ask, should I ever be tempted, the next time anyone wants me to pay for the chance to promote them. (New moms working from home take note.)
Those questions are:
- “What will you pay me to do this promotion?”
- “Did this deliver the payoff that I hoped? Was it as enjoyable as I expected it to be? Was the payoff as high as I had hoped?”
And now I’m off to put the valuable advice I personally received from Life Coach Aurelia Williams (Kelly’s special guest this week) into practice.
And fellow copywriter Lexi Rodrigo – here’s my 15 minutes of personal blogging that I promised you I would do.
If you’re a work-at-home mom marketer, do yourself a huge favor and check out Kelly McCausey’s high-quality, complete products and services on her WAHM Talk Radio blog. Join MomMasterminds and get in on the Monday Morning Breakthrough – be prepared for a refreshing and easy-to-take “wake up call” – and some very solid help.